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Of course the primary driver of this growth is none other than the online sports gambling segment, which has been 💶 surging ever since bookies turned to the web in order to tap on the enormous opportunities offered by the internet. 💶 These online sportsbooks, which can be found at https://allbets.tv/, have managed not only to lead the growth of the entire 💶 industry, but they have also emerged as the dominant channels of distribution. Today more than 60% of all sports betting 💶 is done online, via sports betting sites or betting apps.

For the majority of bookmakers, turning to the online world has 💶 been the only way to stay alive and survive in a market that was transitioning from the brick-and-mortar format to 💶 the virtual format.

And as online sports gambling was growing, the industry was evolving, with new bookies and betting sites continuously 💶 popping up, until the market became so competitive and so crowded that bookmakers needed to start investing in an advantage 💶 or differentiation in order to stand out.

In the last couple of years, sites offering sports betting in every part of 💶 this planet – including the online bookmakers found at https://bettingmalaysia.online/ – have been trying to be innovative and creative in 💶 order to optimize their market performance, maintain their competitive edge and secure sufficient revenues. From investing in extending their betting 💶 menus to putting money in building strong brand names, bookmakers are focusing on finding ways to increase their profits from 💶 generating more bets from their users.

This is where micro betting enters our discussion. Micro betting is one of the most 💶 innovative and groundbreaking means, by which sportsbooks and online betting sites are keeping both the volume of bets and the 💶 value of bets in an increasing trajectory.